The increasing of Internet advertising, which has shown the biggest values compared to the other media, will continue with its dynamic development and it will vary between 25 and 100% per year. This is the prognosis of Ventzeslav Kostov represented on the 8th seminar of the Bulgarian Web Association. The main engine for this will be the consolidation of the companies in the branch.

The significant investments in online advertising will increase its part of the media mix segment. The expectations for next few years are the part of the online advertising to be 10% from it. For now the investments in online advertising are 1.5% form the investments in the media advertising. In the other countries of EU their part is 3.7%.

Internet advertising became preferred way of advertising and this makes the companies, which are advertising their products and services to send more clear messages to their potential customers. From here comes the specialization of the web sites and their unification in bigger groups.